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Programmatic Advertising

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8 579,00 JPY

Typical price774,91 PLN

Lowest (90 days)62,39 PLN

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2026-08-08 2026-08-15

가격 이력
업데이트 일시	가격
2026-08-08	62,39
2026-08-15	62,39

판매자	Product price	Delivery	합계	재고 여부	Updated
SP SpringerNatureLink Shop INT	8 579,00 JPY	free	8 579,00 JPY	구매 가능	5일 전	View offer
SP Springer Nature Author	8 579,00 JPY	free	8 579,00 JPY	구매 가능	1주 전	View offer
SP SpringerNatureLink Shop INT	71,00 EUR	15,00 EUR	86,00 EUR	구매 가능	5일 전	View offer

가격과 재고 여부는 변경될 수 있습니다. 마지막 업데이트: 15.08.2026 01:42.

EAN 9783319797212

Springer Nature

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This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.