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Programmatic Advertising

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8 579,00 JPY

Typical price774,91 PLN

Lowest (90 days)62,39 PLN

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2026-08-08 2026-08-15

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2026-08-08	62,39
2026-08-15	62,39

Venditore	Product price	Delivery	Totale	Disponibilità	Updated
SP SpringerNatureLink Shop INT	8 579,00 JPY	free	8 579,00 JPY	Disponibile	5 giorni fa	View offer
SP Springer Nature Author	8 579,00 JPY	free	8 579,00 JPY	Disponibile	1 settimana fa	View offer
SP SpringerNatureLink Shop INT	71,00 EUR	15,00 EUR	86,00 EUR	Disponibile	5 giorni fa	View offer

I prezzi e la disponibilità possono variare. Ultimo aggiornamento: 15.08.2026 01:42.

EAN 9783319797212

Springer Nature

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This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.