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Programmatic Advertising

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8 579,00 JPY

Typical price774,91 PLN

Lowest (90 days)62,39 PLN

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Last updated6日前

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Price history (90 days)

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2026-08-08 2026-08-15

価格推移
更新日時	価格
2026-08-08	62,39
2026-08-15	62,39

販売者	Product price	Delivery	合計	在庫状況	Updated
SP SpringerNatureLink Shop INT	8 579,00 JPY	free	8 579,00 JPY	在庫あり	6日前	View offer
SP Springer Nature Author	8 579,00 JPY	free	8 579,00 JPY	在庫あり	1週間前	View offer
SP SpringerNatureLink Shop INT	71,00 EUR	15,00 EUR	86,00 EUR	在庫あり	6日前	View offer

価格や在庫状況は変更される場合があります。最終更新: 15.08.2026 01:42.

EAN 9783319797212

Springer Nature

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This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.