Data Mining for Managers
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가격과 재고 여부는 변경될 수 있습니다. 마지막 업데이트: 08.08.2026 11:46.
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9781137406170
Springer Nature
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Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.