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Data Mining for Managers

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Data Mining for Managers
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VI VitalSource 27,01 AUD free 27,01 AUD Disponibile 1 giorno fa View offer
SP Springer Nature Author 7 864,00 JPY 15,00 JPY 7 879,00 JPY Disponibile 10 ore fa View offer
SP SpringerNatureLink Shop INT 65,00 EUR 29,00 EUR 94,00 EUR Disponibile 22 ore fa View offer

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EAN 9781137406170
Springer Nature
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Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

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