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B2B eCommerce

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78,50 EUR

Typical price2 614,70 PLN

Lowest (90 days)44,79 PLN

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2026-08-08 2026-08-15

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업데이트 일시	가격
2026-08-08	44,79
2026-08-15	59,50

판매자	Product price	Delivery	합계	재고 여부	Updated
SP SpringerNatureLink Shop INT	59,50 EUR	19,00 EUR	78,50 EUR	구매 가능	6일 전	View offer
SP SpringerNatureLink Shop INT	10 295,00 JPY	15,00 JPY	10 310,00 JPY	구매 가능	6일 전	View offer
SP Springer Nature Author	10 295,00 JPY	19,00 JPY	10 314,00 JPY	구매 가능	1주 전	View offer

가격과 재고 여부는 변경될 수 있습니다. 마지막 업데이트: 08.08.2026 23:19.

EAN 9783658385286

Springer Nature

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This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.