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B2B eCommerce

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78,50 EUR

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Lowest (90 days)44,79 PLN

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2026-08-08 2026-08-15

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2026-08-08	44,79
2026-08-15	59,50

Venditore	Product price	Delivery	Totale	Disponibilità	Updated
SP SpringerNatureLink Shop INT	59,50 EUR	19,00 EUR	78,50 EUR	Disponibile	6 giorni fa	View offer
SP SpringerNatureLink Shop INT	10 295,00 JPY	15,00 JPY	10 310,00 JPY	Disponibile	6 giorni fa	View offer
SP Springer Nature Author	10 295,00 JPY	19,00 JPY	10 314,00 JPY	Disponibile	1 settimana fa	View offer

I prezzi e la disponibilità possono variare. Ultimo aggiornamento: 08.08.2026 23:19.

EAN 9783658385286

Springer Nature

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This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.