Programmatic Advertising
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6 863,00 JPY
Typical price2 323,26 PLN
Lowest (90 days)50,28 PLN
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| 販売者 | Product price | Delivery | 合計 | 在庫状況 | Updated | |
|---|---|---|---|---|---|---|
| SP Springer Nature Author | 6 863,00 JPY | free | 6 863,00 JPY | 在庫あり | 1週間前 | View offer |
| SP SpringerNatureLink Shop INT | 56,50 EUR | 15,00 EUR | 71,50 EUR | 在庫あり | 4日前 | View offer |
価格や在庫状況は変更される場合があります。 最終更新: 08.08.2026 23:10.
EAN
9783319250236
Springer Nature
0,0
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This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
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