Programmatic Advertising
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6 863,00 JPY
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| Verkäufer | Product price | Delivery | Gesamt | Verfügbarkeit | Updated | |
|---|---|---|---|---|---|---|
| SP Springer Nature Author | 6 863,00 JPY | free | 6 863,00 JPY | Verfügbar | vor 1 Woche | View offer |
| SP SpringerNatureLink Shop INT | 56,50 EUR | 15,00 EUR | 71,50 EUR | Verfügbar | vor 1 Tag | View offer |
Preise und Verfügbarkeit können sich ändern. Zuletzt aktualisiert: 08.08.2026 23:10.
EAN
9783319250236
Springer Nature
0,0
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This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
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