Explaining Consumer Choice
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2026-08-08
2026-08-15
| 更新时间 | 价格 |
|---|---|
| 2026-08-08 | 39,99 |
| 2026-08-14 | 35,99 |
| 2026-08-15 | 51,99 |
| 卖家 | Product price | Delivery | 总计 | 可用性 | Updated | |
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| SP SpringerNatureLink Shop INT | 42,79 USD | free | 42,79 USD | 可购买 | 6 天前 | View offer |
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| SP SpringerNatureLink Shop INT | 59,00 EUR | free | 59,00 EUR | 可购买 | 6 天前 | View offer |
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This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.