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B2B eCommerce

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93,55 EUR

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2026-08-08 2026-08-15

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2026-08-15	74,55

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SP SpringerNatureLink Shop INT	74,55 EUR	19,00 EUR	93,55 EUR	Disponível	há 5 dias	View offer
SP SpringerNatureLink Shop INT	12 869,00 JPY	29,00 JPY	12 898,00 JPY	Disponível	há 5 dias	View offer
SP Springer Nature Author	12 869,00 JPY	free	12 869,00 JPY	Disponível	há 1 semana	View offer
VI VitalSource	80,24 EUR	15,00 EUR	95,24 EUR	Disponível	há 1 semana	View offer

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EAN 9783658385279

Springer Nature

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This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.