How Brands Grow: What Marketers Don t Know

Sharp Byron (Professor Professor Ehrenberg-Bass Institute for Marketing Science)

• Wydawca: Oxford University Press Australia
• Data wydania: 2010
• ISBN: 9780195573565
• Liczba stron: 246
• Format: 237 x 160 x 23
• Rodzaj oprawy:Hardback

Opis produktu:

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.