Fashion Entrepreneurship Michele M. Granger
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09781501331619
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Fashion Entrepreneurship
- Autor: Michele M. Granger
- Wydawnictwo: FAIRCHILD BOOKS
- Rok wydania: 2019
- Oprawa: Miękka
- Format: 214x276 mm
- Objętość: 320 str.
- Stan: Nowa, zafoliowana
- ISBN: 9781501331619
University of North Texas, US
Written by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker, Birchbox, and Etsy, give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with 130 images show you how to apply the process to your own ideas.