Keep On

Named after the street that led to Soulsville, USA, Memphis-bred rock and blues outfit Southern Avenue burst onto the scene with their acclaimed debut in 2017. The boundary-breaking combo sparked a one-band musical revolution, embodying an effortlessly organic blues/soul/R&B fusion that reflects the band’s international roots. On Keep On, the band does exactly that, never letting up with a churning blend of horns, gospel-tinged harmonies, and a rhythm section that would make any southern soul icon proud. It’s a return of the Memphis sound- a gritty, funky mojo- ringing once again down Southern Avenue. “It’s easy to imagine Southern Avenue as a house band in their native Memphis or Muscle Shoals in the glory days of the Sixties, sent back to the future to save us from inauthenticity and our collective hurt.” - No Depression