Copywriting: Successful Writing for Design, Advertising and Marketing by Mark Shaw (Paperback)
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가격과 재고 여부는 변경될 수 있습니다. 마지막 업데이트: 21.08.2026 15:26.
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9781780670003
Mark Shaw
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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
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