Consumer Behavior by James F. Engel (Hardcover)
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कीमतें और उपलब्धता बदल सकती हैं। अंतिम अपडेट: 21.08.2026 15:43.
EAN
9780030211089
James F. Engel
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This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
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