Implementing E-Learning by John A. Cross (Paperback)
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EAN: 9781562863333
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9781562863333
John A. Cross
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Want to build a powerful implementation and marketing strategy for your e-learning program? This title shows you how to think like a marketing and change management professional by generating awareness for your e-learning brand, position well designed e-learning for maximum effect, and develop and implement an effective communication plan to get buy-in for your program.
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