Data Mining for Managers
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| SP SpringerNatureLink Shop INT | 38,99 GBP | free | 38,99 GBP | Disponible | hace 1 día | View offer |
| SP Springer Nature Author | 46,00 EUR | 19,00 EUR | 65,00 EUR | Disponible | hace 18 horas | View offer |
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EAN
9781137406194
Springer Nature
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Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.
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